South Korea’s Samsung is the de facto market leader in the world television space, leading competitors like LG and Sony by a wide margin in terms of overall sales. These are the big boys - the brands that occupy premium real estate on both physical and digital shelves everywhere. Further, for this guide, we avoided putting a great deal of stock in a TV’s operating system, considering the popularity and accessibility of streaming sticks and set-top boxes. Some companies (like Sony) are less prevalent worldwide, while others (TCL) sell more sets in the Chinese market. Note: Our categories, by and large, represent the U.S.
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